Mattel has been an industry leader in dolls and other toys (and not just ones for kids) for years, and a recent development promises to bring even more future favorite playthings into the world. The ...

Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters. “This is ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Princess Tiana, Disney’s first-ever black princess character and star of ...

It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin” along with Snow ...

Jan. 26 (UPI) --After losing its Disney princess lineup in 2016, Mattel has won back the license to make Disney princess toys, including Anna and Elsa, popular Frozen dolls. In 2016, Mattel lost the ...

Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the licensing deal ...

Starting in 2023, Mattel will return to making Disney Princess and Frozen toys. Today the toymaker announced a multi-year global licensing agreement with Disney for its Princess and Frozen lines, to ...