Disney’s new Latina princess has not even premiered on the small screen yet but she is getting her doll close-up this weekend. Disney and Hasbro are unveiling its new Princess Elena of Avalor doll at ...

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My Little Pony and Elmo are going to have to make room for Princess Anna and the rest of her Disney pals. Hasbro, which makes toys under the first two brand names, scored a crown possession on ...

Hasbro didn't just bring Marvel, Star Wars, and Transformers to Toy Fair. Oh no, they also brought both My Little Pony and Disney Princess figures and dolls! I know in my house, we enjoy both of these ...

Hasbro Inc. Chief Executive Brian Goldner says the toy industry’s rebound is just getting started after sales of Disney Princess and “Frozen” dolls helped boost the company’s revenue and profit in the ...

Remember we told you last year about Disney's new Latina princess, Princess Elena of Avalor? Well here's a sneak peek at the new Elena doll. Elena dolls will be released February 12 in New York City ...

It’s official: the Disney princesses spent the holidays beating up on Barbie. Hasbro’s shares soared to an all-time high Monday after it reported surprisingly strong sales of Disney princess dolls ...

A doll was not enough. Disney’s first Latina princess, Elena of Avalor, is now getting a new book. Disney released the new cover for “Elena and the Secret of Avalor” which will help introduce the new ...

PAWTUCKET: Net revenues for the second quarter of 2016 grew 10 percent at Hasbro to $878.9 million, driven by strong sales for its Disney Princess and Frozen dolls and its Star Wars action figures.