Blockbuster brand partnerships: the opportunity in the new era of sports IP cinema

F1: The Movie has unquestionably been a huge success. Drawing in approximately $550m worldwide (and counting) – including ...
Yahoo! Sports

Report: Electronic Arts Nearing Deal To Go Private

EA's sports game library includes EA SPORTS FC, Madden, EA College Football, EA SPORTS UFC, and EA SPORTS F1. Major investors in the new deal include private equity company Silver Lake, investment ...

Mexico City GP circuit breakdown: F1’s highest altitude affects everything

The Foro Sol stadium during F1 action for the Mexico City Grand Prix Lead image design: Drew Jordan/The Athletic; Daniel ...

EA SPORTS and The Athletic Team up to Engage Next Generation Sports Fans

Today, Electronic Arts Inc. (NASDAQ: EA) announced a new strategic partnership between EA SPORTS, the global leader in interactive sports entertainment, and The Athletic, the world’s leader in sports ...

From real sport to esports - why Saudi Arabia spent $55bn on EA

Depending on how you spent or are spending your youth (and maybe large chunks of your adult years) the phrase "EA Sports - it ...
Campaign Live

The Sports Brief: Humana’s pickleball play, EA Sports and The Athletic team up and more

The latest league and sports marketing news. Humana launched Invite, a fully integrated marketing campaign positioning ...
LancasterOnline

EA SPORTS and The Athletic Team up to Engage Next Generation Sports Fans

Today, Electronic Arts Inc. (NASDAQ: EA) announced a new strategic partnership between EA SPORTS, the global leader in interactive sports entertainment, and The Athletic, the world’s leader in sports ...