If you are a baby boomer you remember Elsie the Cow, the cartoon cow on the carton of Borden Milk (especially chocolate). I remember in elementary school getting the small cartons during lunch. Had to ...

Once upon a time, milk-promoting cow characters were selected by nameless suits on the corporate level. Exactly 70 years ago, Borden created its iconic Elsie the Cow mascot, and purchased a live Elsie ...

Dear R.C.: Like you, I’m sure that most of my readers recognize Elsie, America’s most famous female bovine. According to some sources, she was the “unofficial” mascot of the former Borden Dairy Co.

A March 23 Style article that featured Borden Inc.'s "Elsie the Cow" trademarks was not intended to suggest an association between the company's dairy products and "mad cow" or foot-and-mouth disease.