Eminem is partnering with his hometown football team and is releasing an exclusive line of merch through a collaboration with ...

DETROIT – Eminem has partnered with the Detroit Lions to launch an exclusive merchandise line, now available to fans. The ...

The Detroit Lions and Eminem are teaming up once again. First, it was for the Thanksgiving halftime show. This time, it’s for ...

Eminem debuted a new collection of clothing that references the highlights of his career. The Detroit native teased the capsule on Wednesday, with a clip of models wearing the pieces, soundtracked to ...

Eminem is leaning into his status as a white person in hip-hop with a new White Castle merch collaboration that fans are sure to eat up. The collab was announced yesterday (July 9), and the merch line ...

Eminem has spent a good portion of this year and last celebrating the 20-year anniversaries of The Slim Shady LP and The Marshall Mathers LP, which came out in 1999 and 2000, respectively. Em has ...

While fans are still a bit in the dark regarding Eminem's anticipated forthcoming album, the Detroit rapper is giving them something new to be excited about. The Shady Records head is rolling out his ...

Watch videos of Eminem joining Jack White as a surprise performer during NFL's Lions-Packers Thanksgiving halftime show.

Eminem's Kamikaze album dropped without warning but at least he's giving us a heads-up about his accompanying merch. Last night (Nov. 20), the Shady Records CEO posted an announcement video for his ...

Eminem is the latest artist getting in on the post-Pablo, 2.0 world of music merch, via a partnership with Rag & Bone. The centerpiece of the rapper's collaboration with the N.Y.C.-based brand is, ...