Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Although still in its early innings, AI has the potential to completely transform the public ...

Potential clients say industry expertise is the top thing they look for when evaluating PR agencies. That's according to a survey conducted by the Public Relations and Communications Association (PRCA ...

As a leader of a nonprofit, advancing your mission depends on delivering meaningful impact with every program you implement. But how do you measure whether a program is truly effective, and what ...