Discover how to use nostalgia in marketing to evoke emotion, strengthen brand loyalty, and boost conversions. Learn the ...

Effective marketing today relies on building emotional connections with audiences. The majority of modern consumers do research before they buy into a brand, and they will only choose to do business ...

Maria Alonso is a marketing expert and founder of Fortune 206, with over 15 years of experience leading successful global campaigns. Representation in media has long been a powerful tool for shaping ...

This is according to Mirror On The Industry, Channel 4’s award-winning series exploring diverse representation in UK TV advertising. To mark its sixth year, it celebrates positive examples of ...

Artificial intelligence is truly having a moment, and advertisements might be the next frontier for the rapidly advancing technology. As AI art generators, music creation, and even video engines ...