I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

Facebook ads, however, are much better at piquing my interest. Quite often I’ll see ads that aren’t just visually appealing, but also closely align with my interests. I see ads regularly that offer ...

When it comes to kicking conversion butt with your PPC campaigns, the importance of Facebook CTAs is often overlooked by even the most experienced eCommerce entrepreneurs. Yes, it is important to put ...

Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

Ahead of Advertising Week, Facebook is announcing the expansion of three interactive ad formats. First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the ...

After Facebook said it would stop an advertising practice that had brought bias complaints, Sheryl Sandberg, the chief operating officer, said the move “will go a long way toward making sure that ...

Mark Zuckerberg, chief executive officer and founder of Facebook Inc., speaks during a joint hearing of the Senate Judiciary and Commerce committees in Washington, D.C., on April 10, 2018. (Al ...

April 9 (Reuters) - Facebook users may not be learning about jobs for which they are qualified because the company's tools can disproportionately direct ads to a particular gender "beyond what can be ...