Are you making the best possible use of the Facebook Ad Library to maximize your campaign performance? Here are some tips to help out. This tool gives marketers free access to “spy” on the ad imagery, ...

As the CEO of an ecommerce advertising agency, I can tell you that one of the first questions a smart agency will ask you is “Who are your biggest competitors?” It’s a good question to get asked and ...

The Facebook ad library gives a window into the sort of people an ad targets, and who’s behind it. The Open Secrets website can reveal the network of political money that helped pay for an ad. The ...

The midterm election campaigns have barely begun, and politicians and advocacy groups are already spending over $1 million a day on Facebook ads to energize their supporters and gain new ones. That ...

A new analysis of political advertisers found that the platform profits from ads that include deepfakes and other content prohibited by its own policies.

Meta, which owns Facebook and Instagram, said it will start releasing details in July about the demographics and interests of audiences who are targeted with ads that run on its two primary social ...