WASHINGTON — New focus groups conducted by a prominent Democratic pollster warn that many voters "have trouble describing a clear positive vision of what the Democratic Party stands for." The study of ...

As a business owner, you can't properly target or service your audience if you don't gather information about their specific wants, needs and fears. One of the most effective means of obtaining this ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Focus groups are a type of qualitative marketing research that are designed to be informative or more anecdotal in nature. Still, small businesses can obtain plenty of useful information from a focus ...

Pew Research Center created and designed this focus groups plan to understand the experiences and perspectives of Asians living with economic hardship in the United States. The analysis presented in ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...