A 16-year Pittsburgh consulting firm is pivoting to tech by launching a custom platform with a lofty goal: to revolutionize focus groups. Founded in 2008 to provide quality assurance and software ...
The Chrono Odyssey team has revealed that they conducted a two-week focus group test recently, with the team getting new feedback. The test included 65 participants, so it was a pretty small tst, but ...
The “Role Of Online Conversations In Shaping The Brand” panel that Cathy Taylor is moderating at the Brand Marketers Summit started off with an important question, which is how is social media ...
Focus group testing told Hyundai that people get ‘annoyed and steamed’ when using touchscreens in cars. Focus group testing told Hyundai that people get ‘annoyed and steamed’ when using touchscreens ...
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