On the stage at The Drum Live this week, a panel of experts on marketing humor broke down the (serious!) commercial case for funny work.

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

This week, we’re all talking about Super Bowl commercials, especially the funny ones. Marketers leaned heavily on humor this year, from Lindsay Lohan visiting the gym to grabbing the last potato chip.

I recently made what I thought was a snarky New York quip but I deeply offended the person I was joking about. That simply proves the point that you really have to know your audience and make sure ...

Did you hear the one about a funny ad winning at Cannes? Neither did we. In fact, during last week’s virtual Cannes Lions festival, only one obviously humorous ad took home a key prize. This was the ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

Experts say the downside of cracking a bad joke is often larger than what you might gain by landing a good one ...

Feb 9 (Reuters) - An unprecedented number of star-studded commercials will battle for attention during Sunday's Super Bowl airing on Fox (FOXA.O), opens new tab, as brands focus on getting laughs in a ...