A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are ...

Console home pages with advertisements are nothing new, but Microsoft's implementation and PR around the practice has struck ...

Video social-media platform Discord is launching a new ad format called Arena Quests, which will allow brands to sponsor ...

LeBron James is at the center of a new lawsuit after a Lakers fan accused him of misleading viewers with his viral “The ...

"The big question going forward is if Game Pass can be a sustainable product off console and how best they can reach this ...

The longtime Lakers fan is suing James after feeling "duped" by the Hennessy advertisement, which he alleges cost him ...

This new ad-supported free streaming option will be available on Xbox, PC, and mobile devices. Reportedly, Microsoft is planning to test out this new option via a public beta. A full rollout of the ...

Research from Cint, a specialist in research and measurement technology, has revealed new opportunities for advertisers in the gaming space, as consumers show h ...

Microsoft is reportedly preparing to launch a new, ad-supported free tier of Xbox Cloud Gaming very soon. You'll have to ...

Microsoft is reportedly set to announce and launch a free version of Xbox Cloud Gaming with ads for PC, Xbox consoles, handheld devices, and the web.