When I’m fitting golfers, one of the first questions I’ll ask them is, “What type of shaft do you play?” A common response: “60 Stiff.” That’s a perfectly acceptable answer. But here’s the thing: not ...

Buying a new driver shaft can be tricky, especially if you don't get properly fit. Luckily, we can break down what to look for. The post 3 things to know before you buy a new driver shaft | Bag ...

Think you know a lot about golf shafts? Think again! Did you know there are no standards for shaft flex? It can mean something different for every manufacturer. Playability tolerances in each category ...

There are lots of premium aftermarket golf shaft options out there, and they’re all a bit different. Some use exotic materials to achieve unique performance, while others get there with cutting-edge ...

More than 200 years ago, the English poet William Blake wrote that it was possible to see “a world in a grain of sand.” Translated into golf language the lyric might convey what all players have ...

Shaft design veteran Alex Dee co-founded Aretera with a straightforward but subversive thesis: Stability and stiffness aren't the same. The post The story behind Aretera’s first-of-its-kind shaft ...

Data is everywhere in golf. In fact, golf was an early adapter. If you watch baseball and have been hearing references to “exit velocity” and “launch angle” when a player hits a home run, know that ...