The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.

Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.

Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. The company will use lessons from ads already running in AI Overviews to inform its approach. Ad buyers ...

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

Alphabet Inc.’s Google has spent the past week in Virginia federal court seeking to persuade a judge that selling off its ...