A multi-screen world poses a great challenge to developers creating a consistent experience for consumers. It is equally hard for marketers to track the effectiveness of their advertisement campaigns.

The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick. Google is unwrapping a suite of ...

Google is launching a new product for enterprise marketers today that will directly challenge Adobe’s Marketing Cloud and similar services. The Google Analytics 360 Suite will combine Google Analytics ...

On 15 March, Google announced their Analytics 360 Suite, referring to it as "an enterprise-class solution for a multi-screen world". The new suite combines existing products with new and updated ...

Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the Analytics 360 Suite and Salesforce’s Marketing and Sales clouds. Read ...

Google has unveiled its Analytics 360 Suite, a new integrated set of tools for businesses to make sense of data in a world where consumers use multiple devices to make immediate purchasing decisions.

Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement. Google has been so focused on introducing new Google Analytics 4 ...

People no longer browse the web exclusively on a desktop computer; they now drift from numerous devices and screens seamlessly. It’s great for the user. But it’s proving tough for organizations to ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from Universal Analytics 360 ...

If you go to the Google Analytics home page you will see a new section for the enterprise clients that says Google Analytics 360 Suite. It seems Google has replace there Analytics Premium platform and ...