A free service from Google that captures a website's statistics. JavaScript code is embedded within each Web page, and when the page is rendered, the details of that request are sent to Google's ...

G oogle Analytics is making it easier for businesses to compare themselves against industry peers by expanding its ...

Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have Google Analytics, you probably don’t know!

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

"Pageviews" in Google Analytics refers to the number of times Internet users have viewed a particular Web page. You may run a site that relies on this data. Whether you are a blogger or the manager of ...

On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. This didn’t go over so well. Some marketers are ...

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The ...

Google Analytics will no longer gather new data from YouTube channel pages after deprecating the connection between the two services. Google Analytics stopped collecting data from YouTube channel ...