If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

We all know Google Analytics is a powerful tool for serving up actionable data. And one of the quickest ways to get that data is to be clear about what all those terms mean. Because as soon as you ...

Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we welcome ...

We've set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. In this instalment, we’re going to look at Audience Reports: what you ...

Google Analytics Content Experiments is now open to all Google Analytics users, and the free tool can be found under the Content section of the Standard Reporting page. Content Experiments debuted ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

Google Analytics has launched its first major platform rehaul since 2012, Google Analytics Four, with machine learning at its core and a focus on privacy. Similar to recent updates to Google Ads, the ...

Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the ...

New Hampshire-based startup Trendslide is out with a new version of its mobile business dashboard app for the iPhone and iPad. The Trendslide dashboard is designed to present a single view of data ...

Google is introducing new tools for newsrooms looking to understand their online audiences and how those audiences feed into their overall business. These efforts fall under the umbrella of the ...