In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.

Google Analytics is an important resource for webmasters. The Analytics dashboard shows a variety of key metrics regarding web traffic to a site. Tracking traffic numbers, demographics, user locations ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure ...

A well-designed website can help a business in many ways. Companies across the globe use the Web to promote their goods and services, provide customer support and even produce additional income from ...

Google Analytics has posted a useful document that tells users what to expect when Google Image search engineers flip to the new referrer URL sometime in the next month or two. Google said there will ...

The company has significantly updated its Web site-tracking tool with new features for enterprise-class users like filtering, mobile tracking, and more. CNET contributor Don Reisinger is a technology ...

Analytics are a key part of running any website, and Google Analytics has been a favorite for many thanks to its powerful tools and relatively easy setup. Now, after more than a decade, Google ...