Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs ...

Google Ads is upgrading Performance Max campaigns with new reporting tools that offer deeper visibility into channel performance, search terms, and creative assets. What’s new. Three new insight ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...

Google has been criticized for more than a decade for not giving advertisers the data needed to make decisions on their own -- data that is often used to optimize campaigns and determine ad and ...

Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries. Search Console Insights now includes performance ...

Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone ...

After the app launched on Google TV last year, The Roku Channel is also now integrated into Google TV’s search tools. The utility of Google TV is not in being a simple platform to launch your apps, ...

Google TV is integrating The Roku Channel into its recommendations and search, increasing visibility for free movies and TV shows. The platform recently rebranded its free streaming hub to “Google TV ...