Google is beta testing a solution within DoubleClick for Publishers (DFP) that will allow publishers to bring in high-value impressions before reserved inventory in their ad server. Jonathan Bellack, ...

Google has notified some customers of its DoubleClick for Publishers (DFP) suite that they will no longer have access to DFP phone support or dedicated account reps. The tweak appears to be the result ...

April 11th 2012 - Localstars has streamlined the online ad trafficking and delivery process for publishers that use its digital advertising platform through a new close integration with Google's DART ...

Update (16:35 12 November): Google has issued a statement saying that DFP is operating normally again after suffering a global outage earlier today. "Our team has worked quickly to fix the software ...

Back in April, Google announced a change to its Double Click for Publishers (DFP) ad server by allowing the real-time bids of a publisher’s outside exchange partners in its Dynamic Allocation product.

Google is making changes to its DoubleClick for Publishers (DFP) ad management solution designed to both streamline the custom targeting input process and expand the features and functions it offers.

The U.S. Department of Justice (DOJ) has filed a proposal in court to break up Google's key advertising-related businesses following a federal court ruling that found the company had illegally ...

AppNexus is underlining its growing rivalry with Google's DoubleClick in the online publisher sector - highlighting how it cut over 50 deals with high profile publishers including Axel Springer, ...

On Monday, the U.S. Department of Justice proposed that Google, owned by Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), be required to divest two major components of its advertising empire: the AdX ...

Google is stepping up its marketing competitiveness beyond today’s earlier announcement by bringing its DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP) under a single new offering ...