It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...

Google has left us some helpful clues as to the future of PPC. Here are five predictions every PPC marketer should consider. When I was a kid, my favorite mysteries were the Sherlock Holmes novels by ...

The right partner should look beyond click volume and focus on CPA, ROAS, conversion quality, and long-term return ...

You may have missed Google’s quiet and brief announcement that, starting in April, AdWords ads with phone numbers in the text will be disapproved. Advertisers who want to display phone numbers will ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

AdWords launched with 350 advertisers in 2000. Today, more than 1 million advertisers generate tens of billions in revenue for the company. AdWords turns 15 this month. The official birthday is ...