British competition regulator will seek to better regulate Google search capabilities after the government unleashed new regulatory powers on the search giant.

Google could be forced to change its search operations in the UK after it became the first company subject to new powers from Britain's competition regulator to tackle the dominance of Big Tech.

After deflecting the U.S. Justice Department’s attack on its illegal monopoly in online search, Google is facing another attempt to dismantle its internet empire in a trial focused on its abusive tactics in digital advertising.

The U.K.'s competition watchdog has imposed a tighter regime on the way Google handles search and search advertising—and the company isn't happy.

Regulators at the UK CMA determined that Google Search and its search-based advertising are dominant and subject to stricter rules.

Alphabet Inc.’s Google became the first company to be designated with so called strategic market status in the UK, exposing the US firm’s online search and advertising business to a closer scrutiny by the country’s antitrust watchdog.

Specifically, the agency has found that Google is dominant in search and search advertising, holding a greater than 90 percent share of Internet searches in the UK. In Google's US antitrust trials, the rapid rise of generative AI has muddied the waters.