It’s easy to dismiss testimonials as a little old school, but in reality, they are very powerful tools that can increase a businesses credibility in extraordinary ways. In my opinion they are more ...

Forbes contributors publish independent expert analyses and insights. I write about leadership, entrepreneurship, and parenting. Raving fans. We all want them. The recipe, of course, is to do great ...

Like many entrepreneurs, I rely heavily on word of mouth and strong references to get new clients for my business. Positive client feedback helps demonstrate credibility and strong results. While it’d ...

I recently asked a marketing director about customer testimonials on his company website. He openly said, "The testimonials aren't real, I made them up. Everybody else does it, so why can't we?" My ...

Employee testimonials are a great way for a business to attract new talent and customers. When people are happy at work, it shows in team morale, productivity and consumer satisfaction. If you are ...

We’re excited about the SEC’s updated ruling on advisor testimonials. If you’re an RIA, you’re now able to capture your clients’ advocacy in written or video format. These testimonials will be used in ...

Yes, we're focusing on marketing again. You see, several of my new clients have come out of winter with empty sales funnels. So, my mind has been focused on marketing construction services. Since ...

Customer testimonials send strong signals of trust because they’re candid endorsements of your product by the people who actually use your product. Your customers will always be more persuasive than ...

Soliciting Good Customer Testimonials How can you get those great testimonials? Start by asking your most loyal customers if they’re willing to provide a testimonial. Then reach out to customers who ...

As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we ...