Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. The fabled NBA coach Red Auerbach once quipped, “You can’t teach height.” This, ...

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Subliminal marketing involves the idea that an advertiser can display words or images during a commercial or broadcast so briefly that the viewer doesn't consciously notice them, but will still ...

While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...