If you’re an American, chances are you’ve shed a tear or two over the iconic clydesdales every year during the Super Bowl — but this winter, Molson Canadian has taken emotional beer commercials to ...

High-school hockey teams in the U.S. don’t always get the love that, say, the pigskin and hoops teams do. Promotion of upcoming games is sometimes limited to muffled morning announcements, photocopied ...

The revamped World Cup of Hockey arrives in September. The rosters have been partially revealed, as have the jerseys for the eight teams. Now comes the hard part: Marketing this thing so fans are ...

DULUTH - As the world's oldest hockey player, Mark Sertich is undaunted by challenges - even the challenge of being filmed for a commercial."It was fun," the 95-year-old West Duluth man said this week ...

The NHL is currently locked out and tons of fans are feeling down in the dumps, so here is something that can brighten your day. The sport of hockey may not always receive the mainstream media ...

Hockey players have featured in quite a few funny commercials, but the large majority of them that have done advertisements haven't enjoyed the same success. Some athletes are perfect for commercials ...

More NHL offseason: Rumors | Top 50 Free Agents | Buyout Tracker | Trades | Transactions Hockey commercials; there aren't enough of them. Nothing can beat a well done hockey commercial that makes you ...

Only a handful of people around the country knew Michigan State's hockey program would have a cameo in Chevrolet's latest television commercial highlighting its line of Silverado pickup trucks. Scot ...

William Douglas has been writing The Color of Hockey blog for the past seven years. Douglas joined NHL.com in March and will be writing about people of color in the game. Today, he profiles Lincoln ...

Add Yahoo as a preferred source to see more of our stories on Google. The revamped World Cup of Hockey arrives in September. The rosters have been partially revealed, as have the jerseys for the eight ...

The revamped World Cup of Hockey arrives in September. The rosters have been partially revealed, as have the jerseys for the eight teams. Now comes the hard part: Marketing this thing so fans are ...