Foundation is, well, foundational to many women’s makeup routines. It provides a solid base layer to even out skin tone and imperfections while prepping your skin’s surface for additional products.

I am a beauty and style contributor at Forbes Vetted. Choosing the right foundation starts with understanding your skin type and concerns. This process often involves trial and error, so don’t be ...

Beautiful and long-lasting makeup starts with a great base, but alas, it's not always as simple as just buffing foundation into your skin and calling it a day... Even the best foundations, be it a ...

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the best foundation for you really is just the one that matches your skin tone the best. A proper shade match creates a more natural makeup look, regardless of the coverage or finish. Luna recommends ...

good foundation, but in 2018, inclusivity finally ranks number one. “For too long, the term ‘flesh color’ was used to describe beige skin, which is a disheartening and regrettable misnomer,” says ...

Make-up artist Daniel Sandler shows how to choose the right colour and formulation of foundation to suit your skin type and skin tone. Get more expert tips from Daniel at www.danielsandler.com ...

Considering even pants are now optional, it’s not entirely surprising that makeup isn’t getting a lot of play right now. A report from the NPD Group confirmed as much, showing cosmetics sales slumped ...

With the viral Google AI Gemini Trend that’s all over Instagram, it is also easy to pick up the right makeup product ...

But, fear not: We tapped celebrity makeup artists who shared how they make makeup last all day long. And their number one trick of the trade is primer, a skin-prepping solution that smoothes out the ...