Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

When we think of packaging as a branding tool, we tend to think of amazing retail packaging like Apple's. The electronics firm maintains a secret "packaging room" where hundreds of potential package ...

Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...

Editor’s Note: Rxbar is a winner of Inc.’s 2017 Design Awards, our annual recognition of entrepreneurs using design to build great companies, in the “Package Design” category. After two years in ...

GRAND RAPIDS, Mich., November 25, 2024--(BUSINESS WIRE)--UFP Packaging announced the opening of its 10,000-square-foot Packaging Design and Development Center (DDC) at its Newnan, Ga., facility. The ...

A familiar scenario: You’re thirsty. You walk into the store to buy something to drink. But you’re exactly sure what you want, and you’re inundated with choices. The choice you eventually make will ...

This is just one of the stories from our “I’ve Always Wondered” series, where we tackle all of your questions about the world of business, no matter how big or small. Ever wondered if recycling is ...