In search marketing, there are always new opportunities to discover and target keywords spanning a range of intent, competition, and difficulty. In this article, the focus is on those that are lower ...

SEO is the sum of many different parts. The end goal is always to get your website in the top search results so it can be visited by tons of people. In order to reach that result, one of the most ...

You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like ...

Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...

I’ve been working with a client whose business has fallen off a bit, and she wanted to update her website to make sure that it was optimized and working for her as a marketing tool — not just a line ...

Search Engine Land » Guides » BOFU keywords: The search terms that drive marketing success and profit Share Ready to close the deal? Learn what BOFU keywords are, how to find them, and how to use them ...

Once you’ve compiled your list of market-defining keywords (MDKWs), it’s time to create queries and search for them in your favorite search engine. The following are a few ways you can do that. The ...

Did you know you can set keywords for a YouTube channel, not just individual YouTube videos? The best way to find keywords for your channel is by searching for similar channels and seeing what ...