Winx, Viv, and Bird&Be have email open rates of 75 percent, 70 percent, and 69 percent respectively. There’s a reason Substack and Beehiiv are so hot right now: Email is a powerful tool. Billions of ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

By some estimates, the average office worker gets 120 emails a day. Responding to all of those messages would consume the entire workday. I admit I delete nearly every single mass email and generic PR ...

A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here’s how you can use that insight to write emails they actually want to open. Many Gen Zers actively check ...

DEAR MISS MANNERS: I would be most grateful if you could provide guidance on how to graciously handle two common problems with email. 1. The response, “I never check that account.” What do we do when ...

DEAR MISS MANNERS: I would be most grateful if you could provide guidance on how to graciously handle two common problems with email. 1. The response, “I never check that account.” What do we do when ...