A Responsive Search Ad, or RSA, is the default ad type for Google Search campaigns. When you create an RSA, you must provide three things: Final URL: The landing page where you want users to go after ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you need to ...

Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and how it could impact your PPC performance. Up to 2 headlines can now show in ...

Google is expanding ads in AI Overviews from mobile to desktop and testing ads in AI Mode. It's also adding other AI-powered ad tools, designed to help automate ad creation and buying. Ad experts said ...