IKEA is set to open a pop-up shop in the metaverse in collaboration with game platform Roblox, allowing players to add classic IKEA designs to their virtual homes. For a limited time, players of the ...

Ikea’s new store is in the metaverse. “Ikea wanted to better understand how Gen Z and Gen Alpha think about furnishing and self-expression, recognizing the need to meet them on platforms they already ...

Ikea’s new store is in the metaverse. The company announced Wednesday that it’s piloting a limited-edition pop-up shop in Roblox’s Welcome to Bloxburg game, offering players Ikea products they can use ...