Il Makiage launched at the height of the Instagram makeup era in 2018. Fast forward to 2025, and the brand is still hyped for its hero products. One of its bestsellers is the viral woke up like this ...

Oddity closed out 2023 on a high note as it swung to a profit and reported strong revenue growth in the fourth quarter. “Our fourth quarter delivered an outstanding finish to a record breaking year.

WICHITA, Kan. (KWCH) - It’s a product that pops up on TikTok and Facebook ads -- Il Makiage. Could this cream that costs almost $70 fill and blur your wrinkles? We put it to the test in this week’s ...

After all its viral videos on social media, I knew I had to try Il Makiage foundation for myself to see if it lived up to its ...

You’ve probably seen Il Makiage’s viral 'Woke Up Like This' foundation popping up on Instagram and TikTok, promising flawless coverage, a perfect shade match (thanks to an online quiz, no less), and a ...

Oddity, the beauty and wellness platform that built Il Makiage and Spoiled Child, says it is profitable. The company, which is best known for its Il Makiage foundation, looks like it could be ...

Even if you're yet to try out Il Makiage for yourself, if you've spent any time on beauty TikTok or Instagram you've probably heard about one of their products from one of the many times they've gone ...

The Il Makiage foundation is my Roman Empire. Although my day job includes reviewing dozens of new foundation formulations, somehow, I always find my way back to this best-selling formula. And I’m not ...