The focus of that digital growth is the broadcaster’s streaming offering, revamped as ITVX three years ago, which has seen viewership rise 16% and revenues up 12%. Digital advertising now makes up 31% ...

U.K. TV giant ITV on Thursday reported slightly lower earnings for its ITV Studios production unit, due to a previously ...

ITV is racing to sell its television business to Sky for £1.6bn following a fresh drop in advertising revenues.

Add Yahoo as a preferred source to see more of our stories on Google. ITV will screen ads during live action of England rugby matches for the first time this week, it has been reported. Up to two ...

Sky talks have kept the takeover buzz alive, but the bigger story is ITV’s slow-motion attempt to turn itself from a broadcast relic into a content-and-digital business.

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will ...

As we revealed three months ago matches at this summer’s tournament will have NFL-style quarters instead of halves - breaking with 155 years of football tradition ...

ITV has today announced that January 2026 was officially its biggest ever month for streaming, recording 383 million streams, ...

ITV is to screen ads during live action of England rugby matches for the first time this week, it has announced. Samsung and Virgin Atlantic will be the first brands to trial the new format during the ...