Planning the information architecture (IA) for your Case Western Reserve University website involves organizing and structuring your content as a first step. By taking the time to plan content before ...

Information architecture—or IA—refers to the set of techniques and tools used to navigate through a website. It encompasses the menus, links, page titles, and other elements that allow users to move ...

Since 1995, the costliest search engine optimization mistake I’ve encountered is poor information architecture. And when I tell a client that the core issue with findability is the website’s ...

Simplicity reigns in the world of software design. Iconic tech companies like Facebook and Apple understand this, and work hard to simplify their products. This results in a great user experience. But ...

PageRank sculpting, siloing, link-juice flowage, SEO architecture — all are keyword phrases that make my skin crawl. What do search optimizers need to know about information architecture? Learn from ...

How can SEO shape a powerhouse strategy for UX? Learn how SEO data can provide powerful UX insights to capitalize on behavioral opportunity. Getting to the site. Exploring content. Converting or ...

Tomas Laurinavicius is a writer and designer. He's a co-founder of Best Writing, an all-in-one platform connecting writers with businesses. He has built multiple online businesses and helps startups ...

Purpose: Uniformity and consistency of content and organization are essential for website effectiveness. The underlying organization, structure and naming that define the relationships between a ...