After a two-year wait, the Food and Drug Administration (FDA) on Tuesday green-lit the sale of a new gadget that heats tobacco instead of burning it. The device, which is called IQOS (pronounced ...

Regulators from the Food and Drug Administration on Wednesday will consider a potentially safer alternative to cigarettes. Philip Morris International, the maker of Marlboro and other top brands, ...

Share on Pinterest IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It’s being deceptively marketed as a safer alternative to vaping and smoking. Getty ...

TOKYO/TEL AVIV/BOGOTA – In Tokyo’s upscale Ginza shopping district, around the corner from the sparkling storefronts of Tiffany & Co and Cartier, shoppers searching for a new device called iQOS can ...

Both Altria and Philip Morris were pleased with the move. One of Philip Morris' most promising products has been iQOS, its heated-tobacco system that seeks to replicate a traditional smoking ...

Philip Morris International ( PM) uses the term Reduced Risk Products (RRPs) to refer to products with the "potential to reduce individual risk and population harm in comparison to smoking cigarettes.

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--PMI U.S. today announced the introduction of its IQOS heated tobacco system in the greater Fort Lauderdale area. The “Be the First” pilot program will give Fort ...