Football once again proved to be the backbone of television advertising in the third quarter (Q3) of 2025, according to new ...

In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...

Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

Spot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV ...

Sports betting companies spent $52.1M advertising during televised NBA games last season, according to data provided to SBJ ...

Dupixent is back on top as the pharma brand that took home the most TV impressions in May, according to data released by iSpot.tv on Thursday morning. Regeneron and Sanofi’s eczema and asthma ...

September, the NFL continued to be the top program in TV ad impressions - posting a 12% hike to a 3% share of TV ad ...

AbbVie’s Skyrizi took home the top spot for most pharma brand ad impressions in April, according to data released by iSpot.tv on Wednesday afternoon. The psoriasis treatment garnered an impressions ...

Additionally, BetMGM has been a “sports betting” partner since 2018, and Caesars Sportsbook has been since 2019. Fanatics in 2023 became an official sports betting partner in addition to a “consumer ...