Business Insider4y
Tech firm iSpot's CEO explains how its first acquisition will help big brands like Procter & Gamble understand how their TV ads perform
Consolidation continues to roll up advertising tech companies that specialize in changing how TV ads are bought, sold, and measured. ISpot.TV — a TV measurement firm that pulls together data ...
FiercePharma9d
TV drug ad spending reached new heights in January, as Novartis' Pluvicto toppled AbbVie's Skyrizi for top spot
AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma in most months of 2024, but 2025 is starting ...
FiercePharma1mon
AbbVie maintains top TV ad spend spot with Skyrizi in December
That left room for Johnson & Johnson’s Tremfya to jump up to the second spot, while Novo Nordisk’s megapopular obesity med Wegovy—a recent addition to iSpot.TV’s pharma ad spending ...
Super (Data) Bowl: Patrick Mahomes, Chiefs dominate TV ad spots this season
Based on industry data, Mahomes and the Kansas City Chiefs dominated appearances in TV ads during NFL games this season.