GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...
As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv. The ...
NBCUniversal recently named iSpot a preferred trading currency as competition heats up among third-party data analytics firms. By Caitlin Huston Business Writer Goldman Sachs has agreed to invest $325 ...
WarnerMedia is the latest traditional media company to put together a non-traditional way to measure video audiences. The owner of CNN, TNT and HBO said it has tapped Comscore, iSpot.TV and VideoAmp ...
GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Todd Bishop on Apr 27, 2022 at 4:00 ...
LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...
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