Salish rose to internet fame at 10-years-old when she started regularly appearing in the YouTube videos of her father, Jordan Matter, whose channel boasts 32.3 million subscribers and over 12 billion ...

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...

YouTube star Salish Matter drew a massive crowd at American Dream mall on Saturday as she launched her new line of makeup. Salish, her father, Jordan Matter, and Ninja Kidz appeared on American ...

Two sets of family-focused social media influencers will host events Saturday at American Dream in East Rutherford. Father and daughter Jordan Matter and Salish Matter and Ninja Kidz will appear on ...

Flywheel, a creator-focused franchise building venture, has been launched by Eyal Baumel, former CEO of global YouTube network Yoola. Baumel has worked with a number of leading YouTubers, including ...