When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding her dating life garner tens of millions of views. She laughs. “Well, when you put it ...

The YouTube star talks to “Glamour” about Sincerely Yours, her skin care line made with teens in mind, and the pop-up event ...

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...

A popular father-and-daughter YouTube team will visit American Dream Mall Sept. 6 to promote their Sephora exclusive new skin care brand. Jordan & Salish Matter, YouTube content creators, are ...

Available exclusively at Sephora as of this week, Sincerely Yours is a beauty brand specifically formulated for teen skin, created by father-daughter duo Jordan and Salish Matter. The Matters have ...

Salish Matter’s Sincerely Yours debut drew 80,000 fans, sold out Sephora in an hour and set a new standard for creator-led ...

Gen Alpha-focused Evereden, whose 2018 founding preludes the "Sephora kids" phenomenon, is launching its hair, skin and ...