A look back at top picks from the past year of brand creativity. A soccer player who was murdered 15 years ago is making his ‘FIFA 21’ debut Kiyan Prince was killed in 2006 at the age of 15.

Prince - a former champion boxer - was honoured for his work with the Kiyan Prince Foundation, which keeps young people away from knife crime through boxing. The foundation is named after Prince's ...

This campaign changed the way we engage young people about the subject of knife crime. Kiyan's story mobilised a coalition of partners who helped us reach a marginalised age group with a message of ...