With inflation high, many have been looking for ways to snag the best prices on groceries, but how you do that could soon be changing. One of the largest grocery chains in the country, Kroger, is ...

Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the grocer has spent the last year working on, is currently in ...

The ads, which create a frame around an entire page, are a way to attract more advertisers at a time when newspapers are struggling through a difficult economy and the onslaught of the Internet and ...

Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday. Late last year, Kroger set up a private marketplace so ...

Kroger Precision Marketing (KPM) at 84.51°, the retail media unit of grocery giant Kroger, will allow advertisers to purchase product listing ads on its web properties using select third-party ...

A recent announcement on the front of Kroger's ad delivered to many homes in Michigan may disappoint some shoppers. "Your weekly ad is going digital" is the headline notice posted on the April 19-25 ...