— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

LeBron James is less than two months away from doing something that no player in the history of the NBA has ever done before. He is about to suit up for his 23rd season — his eighth with the Los ...

Jason Whitlock was among the first to slam LeBron James' latest Nike ad. The video, which first aired on Monday, was produced to promote the upcoming release of the Nike LeBron XXIII signature shoe.

On Monday, Nike launched a new ad in celebration of LeBron James’ upcoming 23rd season in the NBA. Suffice it to say, Bill Simmons wasn’t a fan. “This is a full-fledged ‘Yikes!'” The Ringer founder ...

LeBron James and Nike launched a new commercial this week. The Los Angeles Lakers is silenced in the video, while a narrator speaks about LeBron without a mention of his name. The ad is focused on ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe Bryant, Serena Williams, Tiger Woods and Cristiano Ronaldo. That’s not to ...

— -- SACRAMENTO, Calif. -- LeBron James, among other professional athletes, has caused plenty of consternation in some corners when he's made team-approved midseason trips to Miami the past few ...

For LeBron James, 23 is more than just a number. The NBA great first took up his idol Michael Jordan’s jersey digits as a kid in Akron, and beyond two brief interludes wearing 6—first with the Miami ...