Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

American Eagle is taking a page from its past for the launch of a new brand platform, giving fresh energy to a 20-year-old “Live Your Life” slogan to promote self-expression, inclusion and acceptance.

Fuentes talks about building something uniquely her own that was also representative of the Hispanic community ...

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Beauty industry veteran Sarah Creal launched Sarah Creal Beauty in 2024 to speak to the woman over 40 who was largely being ...

All Salt Life retail stores will close following the company’s bankruptcy sale. The company that purchased the popular apparel and lifestyle brand says they are transitioning to a wholesale and ...

Francisco Lindor of the New York Mets is one of three celebrity athletes helping Champs bring to life its new "Sports For Life" brand platform. (Image courtesy Champs) Champs Sports, a subsidiary of ...

(Gray News) - Salt Life’s new owners are closing all of the company’s retail locations, about half of which are in Florida. The iconic coastal brand was bought at auction by Iconix International Inc.