This year’s busiest shopping day was a boon for live-shopping apps. Even at a time of inflation and economic uncertainty, Americans were ready to spend come Black Friday. U.S. online spending was up 9 ...

Whatnot’s live shopping boom is reshaping fashion retail: hosts replace product pages, returns become content, and trust is ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. Live social shopping is when a content creator or brand goes ...

While digital live shopping has been popular for years in Asia, the phenomenon has only recently begun to take off in the U.S., thanks in large part to the rise of retail disruptor Whatnot. The ...

Amazon’s Lens Live feature in its shopping app scans products via a mobile device’s camera and shows similar items via Amazon, with product information and answers to common questions through Rufus, ...

In less than half an hour, Justin Frederickson auctions off more than 100 collectible comic books through the live shopping app “Whatnot.” “You can move a lot more product quickly,” Frederickson said.

(Bloomberg) -- Kim Kardashian logged onto TikTok earlier this month and did something new: Tried to sell pajamas, slippers and matching sweat sets like the host of an old-fashioned TV infomercial.

The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing, and retailers are facing a simple choice: compete on price or convert ...