Editor’s note: Since we first published this story in June, we’ve updated it with a video showing the fake freckles in action. Last summer, I couldn’t go anywhere — or look anywhere on Instagram — ...

Makeup can be confusing when you have a face full of freckles. Should you cover them up with heavy layers of foundation if you want an even complexion? Or should you focus on concealing specific areas ...

Hailey Bieber just dropped a full face makeup routine in a 15-step tutorial on TikTok and all the girlies need to take notes for that glowing skin. In her new post, she dropped a step-by-step guide to ...

“TikTok and app filters are playing a role in the faux freckle popularity,” explains Lisa Aharon, a New York City-based makeup artist. “They are also a fun way of playing with your complexion, ...