Collecting your own data and asking your own questions is incredibly helpful in the marketing research field. You can gain better understanding of the market and your customers than if you were just ...

More than half of market researchers now use synthetic data to broaden scope and accelerate insights, reserving live panels ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

NEW YORK, Oct. 08, 2025 (GLOBE NEWSWIRE) -- Syntax, a financial data and technology provider, today announced the launch of its proprietary Syntax Market Share Data, a first-of-its-kind product that ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Forrester’s report highlights how genAI is reshaping the marketing and sales data landscape, prompting enterprises to expand how they use data and evaluate new partners. It also underscores the ...

IDC said Oracle maintained its lead in the database market over IBM last year. Oracle had more revenue overall, though another report pointed out that IBM led in new sales. Martin LaMonica is a senior ...

NEW CASTLE, Delaware, Oct. 18, 2024 (GLOBE NEWSWIRE) -- Allied Market Research published a report, titled, "Cloud-based Database Market by Type (Relational Database and Non-Relational Database), ...

A market research report on database sales last year found that Oracle has the most market share and that revenue from databases overall grew slightly last year. The report, published by research ...