IDC said Oracle maintained its lead in the database market over IBM last year. Oracle had more revenue overall, though another report pointed out that IBM led in new sales. Martin LaMonica is a senior ...

Grand View Research Inc., announces the launch of an interactive market research platform titled the Grand View Compass. This is a first-in-class market research platform which enables the user with ...

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Market research is a crucial component of any business strategy. Here are some of the best tools you can use in your market research efforts. Building a successful business is no easy feat, especially ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

The report 'Reinsurance Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2018 – 2026' provides analysis of the reinsurance market for the period 2016 to 2026, wherein 2018 ...