Insider Intelligence explores the influencer marketing industry, how it is maturing, and how brands can effectively navigate a changing and expanding market.

Marketing in Web3 isn't about convincing people to buy your project. It's about creating an ecosystem where people want to participate in what you're building.

Marketers face the prospects of complying with existing consumer data privacy laws, grappling with new ones expected in 2022 and managing customer data — all while dealing with forces like third-party ...

The former global CMO and recently departed UK CEO of McDonald’s says marketers must tie their work closely to wider business ...

Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to ...

Influencer marketing spending grew 42% to $13.8 billion in 2021 from $9.7 billion in 2020, according to a new, year-end report released by Collabstr. By the end of 2022, it is projected to reach $15 ...

If there's one thing I have learned this year, it's that everyone - every martech brand, every agency, thought leader, and expert think they know how you should do marketing right. And the truth is - ...

Crain’s 20 Notable Marketing Executives spend their time promoting some of the more recognized and appreciated parts of the Northeast Ohio culture. During a pandemic, these men and women met the ...

Over the past year, there have been many changes in the world of marketing. As technology continues to advance and businesses find new ways to be creative with the way they promote their products and ...

Coca Cola HBC said it will be raising its advertising spending in 2021 to target returning events as a rebound in demand from restaurants helped the soft drinks bottler beat third-quarter sales ...

The world let out a collective sigh of relief when 2021 arrived. We congratulated ourselves for navigating 2020 and welcomed the year when things would finally go back to normal. But as we wrap the ...

Like Spotify, Reddit and Nintendo, Twitch is offering users a snapshot of their 2021 activity. Among other stats, Twitch Recap tells users how long viewers watched broadcasts or how much time creators ...