DreamWorks Animation has named Brenda Freeman as head of television marketing for the toon studio. Freeman most recently was chief marketing officer of Turner Animation and its Cartoon Network, and ...

Animation brings the power of imagination and creativity to your marketing, and has grown far beyond cereal or game ads. It gives you the power to demonstrate almost any product or service to your ...

Animated videos are one of the most loved visual formats by people of all age groups as it is engaging and has proven to hold longer attention spans. Research has shown that viewers are 100% more ...

They say a picture is worth 1,000 words, but what if you didn’t need to choose? Whiteboard animation videos are an essential tool for marketers trying to convey complex ideas in a compelling way — ...

Giles Bones has been appointed marketing director at Ilion Animation Studios as the company prepares to unveil its $50 million "Planet One" at the Festival de Cannes. By Pamela Rolfe, The Associated ...

Manroop Takhar explores how animation is shaping pharmaceutical marketing in his article, by discussing the history of animation and its relationship with marketing. Once upon a time, medicine and ...

The FPS MAGAZINE blog has a thought-provoking piece by Marc Hairston about how Disney – not having learned anything from their clumsy release of Miyazaki’s SPIRITED AWAY in 2002 – again bungled the ...

UPDATE, 3:25 PM: It’s official. Dawn Taubin has been named Chief Marketing Officer at DreamWorks Animation. The full release follows below: Glendale, CA – August 8, 2013 – Dawn Taubin, one of the most ...

Film marketing veteran Jim Gallagher has been hired as EVP Marketing, Animation and Family at Warner Bros Pictures. It’s a newly created role, and he exits NBCUniversal’s DreamWorks Animation, where ...

"Her creativity, dedication and amazingly hard work over the last 15 years have been vital to establishing DreamWorks Animation as a premiere family entertainment company," said CEO Jeffrey Katzenberg ...